HELLO! I’M OZY. A TURKISH CREATIVE PROFESSIONAL, CURRENTLY WORKING AT ULTRASUPERNEW TOKYO AS AN ASSOCIATE CREATIVE DIRECTOR. YOU CAN VIEW MY PORTFOLIO BELOW, READ MORE ABOUT ME HERE, AND CHECK MY SIDE PROJECTS HERE. HAVE A LOVELY DAY!

CANVA “MAKE IT UNBELIEVABLE”

Our multi-channel launch campaign for Canva showcases the platform's promise that anyone can use it to create impressive visual materials without the need for extensive design education. But there's a small problem with this: people will find it hard to believe that those with no prior design experience could make such brilliant designs. 'Make it Unbelievable' features Takeshi Kitano, the world-known auteur celebrated for his comedy and yakuza films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano's life. Picked for their well-known on-screen personas, they quickly revert to these when a proud Kitano shows Gekidan Hitori a presentation he has created on Canva for his new venture. It's of such a high standard, that Hitori doesn't believe Kitano actually made it himself and tells him so. Things go sideways from there and escalate to a dramatic degree, with both stars sticking to their versions till the bitter end. 

BRANDING IN ASIA / HTTPS://WWW.BRANDINGINASIA.COM/CANVA-LAUNCHES-FUNNY-CAMPAIGN-FILM-IN-JAPAN-STARRING-TAKESHI-KITANO-AND-GEKIDAN-HITORI-MAKE-IT-UNBELIEVABLE/

KRISPY FRIED DUO

The holiday season can get a little hectic with nonstop dinner dates, office parties, and so on. This makes maintaining daily habits like language learning a true challenge. To help Duolingo users in Japan keep up with their lessons during these times, we decided to pay homage to the country's long-standing tradition, asking our brand’s mascot, Duo, for something extreme: to be sacrificed and turned into a freshly fried bucket of chicken to be given away on Christmas Eve. Collaborating with the country's top food and cooking influencers on TikTok, we formulated the perfect recipe and invited our followers to try Fried Duo in person. We quickly ran out of buckets as people swarmed in, laughing and unanimously agreeing that... Duo tastes like chicken! 

A Christmas miracle: a bucket of Krispy Fried Duo for dinner.

JOSE CUERVO - DAY OF THE DEAD 2023

Jose Cuervo gradually established it’s market share in Japan, as the best selling tequila in the country. And we have been proudly helping them to amplify their brand presence, especially through the Calavera campaign, the highlight of their marketing calendar. On their third year, we announced their limited edition bottles through a delightful animation video that was aired throughout not only the countries most strategical outdoor medias like Tokyo, Osaka, Nagoya, Fukuoka and Sapporo but also in some selected locations in the Philippines and Singapore. Especially this year, our campaign was amplified through giveaway contests, a Fiesta themed board game and vibrant KOL tie-ups, garnering the attention of the younger audiences towards the brand.

DUOLINGO - MUSEUM OF WONKY ENGLISH

In our first campaign for Duolingo, the world's #1 language app, we decided to give language-learning mistakes a reputation makeover. Instead of feeling self-conscious about Japan's unorthodox usage of English in public signs, menus, and advertising, we saw beyond the obvious and found profound, poetic beauty. Thus the Museum of Wonky English was born: the first institution in the country to shed light on the art of mistranslation. What started as a local brand activation made worldwide headlines and gave people another reason to visit Tokyo. How did we do it? With precision and elegance.

DUOLINGO X MARINA FUJIWARA

Marina Fujiwara, a Japanese inventor famous for her bizarre inventions, joined forces with us to save Gen-Z from mindless scrolling and to delight Duolingo's wild mascot, Duo, for good and all! Together, we developed a wacky tool that helps you focus solely on your language lessons by blocking notifications from other apps. At the end of the day, how clunky your phone becomes is the least of Duo’s worries, as long as you keep up with your daily streaks!
THE CONCENTRATOR 2000 - Wave Goodbye To Pesky Distractions!

PORSCHE - ART CAR PROJECT

To create awareness and engagement with a younger audience (Driven Youth & New Design Leaders), Porsche Japan has initiated a project called the "Art Car." We collaborated with a Japanese artist, Shun Sudo, to create a one-of-a-kind exclusive artwork with the new Porsche Taycan. Our concept was to recreate a stylized Kabuki stage with the Taycan at the center, as if an actor on stage, receiving all the glory and attention for its presence. This project rolled out on Porsche Japan's website and social channels with real-life installations at Porsche dealers around the country.

GREENPEACE - HATERS GONNA HATE

The more perfect the utopia, the most ridiculous its haters. And the funnier. With this premise in mind, we rolled our sleeves and started crafting Greenpeace's vision for the future of mobility. It is a future Earth where humanity finally got its act together, and carbon emissions, rising sea levels, and global warming are solved. The 4-minute film, which smashed viewership numbers on every Greenpeace social account where it was shared, focuses on five petty haters, including a lady who wishes traffic jams were back so she'd always have an excuse to be late, a guy who keeps petrol in fancy decanters, and many more.

JOSE CUERVO - DAY OF THE DEAD CAMPAIGN 2021

With our first outdoor project for Jose Cuervo, we hopped on the bandwagon of the immersive movie trend, and created a movie where we grabbed people’s attention with a 3D video that literally felt like it was popping out of the screens of some of the hottest spots in Tokyo. Next, we invited people to dig deeper into the celebration with Day of the Dead parties, Katrinas and all, in ten high-volume bars in the city. Finally, we took our concept to social media with tie-ups with key opinion leaders, all decked out like the living dead.

Results: +18% sales increase vs. 2019 (pre-pandemic) Highest Jose Cuervo Oct-Nov sales on record

DELIVERING TRADITION BEYOND WITH FUSO

The legendary Japanese truck and bus manufacturer Mitsubishi Fuso carries their legacy into the future. From their completely gender-neutral business approach to the eCanter, the world's first emission-free truck, they always drive the industry forward. Catching up with their progressive spirit, we created their latest website and managed their entire global social platforms, filling them up with some real unusual content that stood out. Here are some of our best highlights during our partnership.

UBER EATS - TONIGHT I WILL BE EATING…

In the spirit of culinary curiosity, we paired two unlikely celebrities, united only by their insatiable appetite. As Uber Eats made its grand entrance into Japan, we dared to repeat this quirky experiment not once, not twice, but thrice! With each pair, the eccentricity soared wildly, topping the previous spectacle. From a tennis grandee posing to a comedian in a coin laundry to a legendary TV personality offering her guest a meticulously crafted bonsai mimicking her iconic hairdo, our delightfully peculiar campaign successfully resonated with audiences. This offbeat trology propelled Uber Eats to the pinnacle, making it Japan's premier food delivery service.
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Accolades:
- #1 Most Effective Advertising of 2020, Nikkei Shimbun.
- Shortlist, ACC Annual Awards,  Japan.

BOOTH AT THE END OF THE RAINBOW

Salesforce, the leading cloud-based software company from San Francisco, has supported the LGBTQ+ community since day one. Therefore, it was only fitting that they participated in the biggest day for the Japanese community: Tokyo Rainbow Pride. Following the concept of Matsuri (a traditional Japanese festival), Salesforce's TRP booth was adorned with chōchin lanterns, hand-painted by calligrapher, drag queen, and LGBTQ+ community influencer Maaya Wakasugi. It also featured five live HANAYUI performances (Ikebana flower art on hair) by Hanayuishi Takaya. All in all, it was a proud celebration of Pride, in a uniquely Japanese, campy style. Salesforce's booth became a must-see attraction at the 2019 TRP, welcoming more than 3,700 visitors in just two days and receiving coverage in several national and international media outlets.

PORTRAITS

The warning signs on tobacco products in South East Asian countries are known to be brutal to the max. From infants in intensive care units to the rotten body parts with missing limbs, it's intimidating to pull a cigarette out of them. We decided to stress the impact of these images by bringing them together into various collage compositions in poster series and a film for Thai Health Promotion Board. The campaign brought us a huge success.

• Cannes - 1X Silver Lion from Photography, 2X Gold Lion from Art Direction and Outdoor categories.

• D&AD - 1X Graphite Pencil from Print category

• Spikes Asia - 2X Silver from Print & Outdoor and Print & Publishing categories.

OCTO TAPAS RESTOBAR

Featured in 2023 Michelin Guide, Octo Tapas Restobar offers the most prominent Spanish culinary experience one could have in beautiful Ho Chi Minh City. During their start-up phase in 2017 & 2018, I was commissioned to take on the creation of their brand identity. Our challenge was to introduce the Spanish tapas culture to the foodies of the city. To do so, we started by picking a name that can easily be pronounced by the locals. Then we delve into the visual identity fundamentals and their applications to be used within the establishment. From aprons to serving papers, coasters to involving in the cutlery selection and interior design details, it was an amazing experience to be part of a F&B startup, which kept growing strong and eventually become one of the hottest shop in the city.

SAMSUNG GALAXY S8 VIETNAM

Galaxy S8 was Samsung Vietnam's biggest hit in 2017. A colossal campaign that branched out to an ocean of activities including events, celebrity endorsements, promotions, global adaptations, local productions, digital activities, print and online ads of all kinds. The result carried the brand interaction to the top with over 70 million views and hundreds of thousands of online engagement on Youtube, Facebook and Instagram combined. I took part in it as an ACD and worked closely with enthusiastic talents of each speciality that played a role in the campaign.

DARE TO AMAZE

Vietnam Young Lions is the biggest competition for the countries advertising industry. Organised by AIM Academy, It picks the best -30 y.o talents to represent their land at Cannes every year. For 2017, I was assigned to develop a concept and communication materials for them. In an emerging industry of an emerging country, awards, title and fame is really a game changer. Sticking to this thought, we came up with "Dare to Amaze" . A zero-budget mini campaign, drawn on my Ipad and shot in 10 hours. Not to miss out the big support from Lumigrade Productions, Shivram Gopinath ( amazing writer ) and Cato Hoeben ( a great VO artist ).  

RUMSEY ROCK 

Here is a branding project I've worked on with AvroKo & Brand Bureau between 2015-2016. Operating under Shangri La,  Rumsey Rock was intended to be the name and the face of a contemporary food complex in Hong Kong, Hung Hom. After months of seamless work in progress and a sign-off, we heard the client changed their business plans. So the name and the branding. Currently, the venue is operating under a different name with Shangri La's Kerry Hotel. Though you can still enjoy the project below! 

VASELINE SUN ART CHALLENGE

REXONA BLACK & WHITE

Rexona ( a.k.a Sure, Degree, Shield ) wanted a TV commercial for their new product launch in Indonesia. Since the sales were going extremely satisfying , they decided to turn it into a massive global campaign. After South East Asia, the ads were aired in many countries across Europe, Middle East, South Africa and Australia.

CHILDHOODS ARE MADE OUTDOORS

A print campaign collaboration with the talented Andrea Wan.

THANKS FOR SCROLLING THROUGH IT ALL! DID YOU CHECK MY ABOUT PAGE AND SIDE PROJECTS YET?